Would that be worth two days in Atlantic City?
Brian Burton breaks down exactly what happens at Boot Camp — and why the techs who attend stop leaving money on the table for good.
You present a job. Customer says "that's too high" or "let me think about it." You either drop the price to close it — or you walk away with nothing.
Add in the deals you lost completely because you couldn't explain why your work costs what it costs?
Here's what's actually happening in those moments: you don't know how to communicate value in a way customers actually understand. And that gap between what you know and what you can explain is costing you a fortune every single month.
Brent Buckley doesn't talk theory. He lived it — twelve million dollars a year in revenue, running one truck, closing deals in kitchens and living rooms across America.
His episode on the Waste No Day Podcast became the second most downloaded show in the history of the podcast — because what he shares works, and techs recognize it immediately.
At Boot Camp, Brent will be on stage and at the VIP dinner, sharing the exact frameworks he used to close at full price — without discounting, without hesitating, without giving customers a reason to say no.
I'm Brian Burton, host of the Waste No Day Podcast. I used to fold on price every single week — until I figured out what I was missing. Once I learned how to communicate value the way customers actually process it, everything changed.
I've trained techs who now close $1 million, $2 million, $3 million a year using the same system I'm going to teach you at Boot Camp. They're not more confident than you. They're not better at the trade. They just know what to say in those 30 seconds after the price that makes customers stop negotiating and start buying.
Two days of real role-play, real frameworks, and real coaching — built specifically for techs in the trades.
Stop caving the moment a customer flinches. Walk out with the exact words that hold the number you quoted — without feeling pushy.
Handle the most common objection in the trades with a framework that reframes value before the customer shuts down.
Restructure how you present proposals so customers choose between your packages instead of negotiating you down.
Explain why your work costs more than the cheaper guy — without sounding defensive or desperate.
Stop losing jobs to the guy who undercuts you. Learn to position your quality so the comparison never gets made on price alone.
Leave with scripted, role-played responses to real objections — ready to deploy on your very first call after Boot Camp ends.
These are the guys who came in skeptical — and left closing at full price.
Both tiers give you the full Boot Camp experience. VIP adds a private evening with Brian and Brent — plus exclusive resources you won't find anywhere else.
Fuel up and connect with fellow techs before the day kicks off.
Deep dive into the G.A.C.A. framework and the Opportunity/Objective module with Brian Burton.
15-minute reset before the next block.
Learn the exact framework that gets customers choosing between your packages instead of negotiating against your price.
Catered lunch. Network with techs from across the country.
A surprise session you won't want to miss.
★ SpecialReal scenarios, real partners, real coaching. Practice everything from the morning until it's automatic.
Debrief and preview of Day 2.
Fuel up for Day 2 — the hardest and most valuable day of the camp.
Brent takes the stage. Hear exactly how he closes at full price every time — straight from the field, no theory.
Quick reset before the objection deep-dive.
Learn how to own the conversation when a customer pushes back — and how to uncover the real objection behind "let me think about it."
Catered lunch.
A surprise session you won't want to miss.
★ SpecialFull objection simulations — every attendee goes live. Coaches give real-time corrections until it clicks.
You made it. Walk across the stage, grab your certificate, and leave ready to close at full price on your very next call.
Choose your package, fill in your details, and lock in your spot at the July 17–18 Boot Camp in Atlantic City.