Million-Dollar Techs Training - Hero Section

A Special Kick-Off Event for Waste No Day Bootcamp,
The No. 1 Home Service Conference

GO FROM "MY TECHS CAN'T SELL"
TO MILLION-DOLLAR TECHNICIANS

Turn your techs into $1M–$3M producers
with a 6-figure skill they can master in one day

Margaritaville Hollywood Beach - 1111 N Ocean Dr, Hollywood, FL 33019
Nov 2 - 3, 2025 | 7AM - 4:30PM

Hosted by Brian Burton, Host of the Waste No Day Podcast

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Brian's Story Section

Fix The 6-Figure Mistake That 80% of Techs Make on Every Job!

Brian Burton

From: Brian Burton

Phoenix, Arizona

80% of home service techs never ask for the sale and it's costing YOU easily 6 figures a year.

Here's a quick story to share how much of a difference asking for the sale can make.

When my wife was pregnant with our first child, I was working at Ken Goodrich's shop — and doing everything I could to earn more.

Flying out for sales bootcamps. Studying. Practicing. Spending money I didn't have on training that didn't really help.

But month after month, I was still getting beat by Mike, the top plumber at Ken's shop.

One day, I finally asked him,

"What am I doing wrong? What do I need to change?"

Mike said:

"Brian, you've got a million-dollar smile. People like you.

But I beat you every month because I ask people to buy — and you don't."

I was confused:

"What do you mean Mike?"

He responded: "Sell me a carbon filtration system."

So I gave him the presentation. Wrote up three options. Slid them across the table and said, "What do you think?"

He looked at me and said:

"That was good. But are you going to ask me to buy it?"

That was the moment it clicked.

I wasn't actually asking — even though I thought I was!!!

So I made myself start asking. Intentionally. Even when it felt uncomfortable.

And once I did, it hit me how many times I hadn't asked… that fear had easily cost me six figures a year. Damn!

Over time, I overcame the fear of "no".

Not only did I do well for myself… I built my career around helping others solve that problem too.

I went on to become VP of Sales at The Punctual Pros, helping grow the company from $6M to $28M…

Then I built the G.O.P.R.O. Selling System, which dozens of techs use to hit $1M to $3M per year in revenue consistently (including Tommy Mello's team at A1 Garage Door).

And now on September 3rd, I will lead a one-day, high-impact technician training at Freedom Event that's designed to do one thing:

Turn your techs into confident closers who ask for the sale — and get it.

Waste No Day Bootcamp Section

Introducing Waste No Day Bootcamp:

Training Bootcamp By Brian Burton

Most seminars and training never address the real reason technicians don't ask for the sale.

You get a slick speaker on stage telling your techs to "build rapport" or "be more confident," or to repeat some fancy sales scripts.

Then the techs head back into the field…
and do exactly what they did before!

Here's the thing:

Most technicians aren't missing some secret script or technique.
They're just scared to hear "no."

There's something in us — anxiety, self-doubt, or fear — that tells us it's difficult. Dangerous. High-risk.

And it can be much tougher when the client is higher in status than you. I would choke when I had to sell to people whose front doors cost more than the apartment I grew up in in Detroit.

Now, some people might say, "Brian, it's not that hard. I mean, the worst that can happen? The client says no?"

Well, knowing it doesn't mean you can do it — consistently — when you're in the field, standing in a stranger's kitchen, and they look at you guarded or maybe even a bit skeptical.

That's why you have to role-play like crazy — until asking becomes automatic.

With a sales trainer who was a tech himself…

With a group of supportive peers…

With live feedback….

and with TONS of repetition.

That's the kind of "rewiring" your techs will get in this workshop…

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What Techs Will Learn Section

Here's What Your Techs
Will Learn in Two Days:

In a small, private group, they will roleplay with me and other techs, and get coaching and feedback on the spot. They'll learn:

How to ask for the sale without sounding salesy

What to do when the customer says "no" (and how to ask again)

How to have the unshakeable confidence to ask 2, 3, even 4 times

Proven closing lines that have been field-tested in $10K+ jobs

At the end of the workshop, your techs will walk out sharper than they've ever been. They'll be ready to close more sales and increase the average ticket while keeping your customers happy.

Who This Is For Section

Who This Is For

🔧 You're an owner

I've trained techs at multiple companies including A1 Garage Door to become $1M–$3M/year producers. Now I'll train yours!

🔧 You're a technician

If you're tired of getting passed over for bigger jobs, or if you're tired of doing the work but not closing the sale, this is how you fix it.

Brian Burton

Hosted by Brian Burton,

Host of the Waste No Day Podcast

Brian started in the home services industry as many do: through family recruitment. Having family in the business gave Brian early access to hands-on mechanical work as well as exposure to the broad range of experience in the service industry.

Now serving as General Manager of Benjamin Franklin Plumbing in Phoenix, AZ, he uses his years of experience to train the next generation.

  • VP of Sales at The Punctual Pros in Lancaster, PA: Helped grow the company from $6M to $34M
  • Host of the Waste No Day Podcast: The show that the top 1% of technicians tune in to sharpen their sales skills
  • Creator of the G.O.P.R.O. system: Trains multiple service technicians earning $1M to $3M per year

He's trained hundreds of techs to confidently ask, close, and upsell — without feeling awkward or fake.

Testimonials Section

What Contractors And Techs Say About Brian Burton

Testimonials
Pricing Objection Section

Listen, I know what you're thinking...

Training Event

"Is it really worth sending my techs all the way to Hollywood for this?"

Or maybe: "It's just two days... how much can they actually change?"

Fair questions.

Well, think about what one tech can generate once they start asking for the sale and getting it...

An extra $2K, $5K, even $10K a week isn't unrealistic when they're converting more jobs — and landing the bigger ones too.

Over a year, you're looking at six figures. From just ONE technician.

And let's say worst-case scenario, the training wasn't the perfect fit for your tech, and they only closed $250/week more...

That's still $1,000 a month. $12K a year!

And this two-day training doesn't cost you $12K.

Not $10K...

Not even $5K...

Just $1,497!

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